[piette]

Originally Posted by 68 nova 10.5

Actually, the direction we would like to take our business is more towards race car fabrications, building street machines, and also restorations. Our shop is small, so we like to think we could offer the customer personal (exclusive) service while keeping our overhead to a minimum. Therefore we are thinking about Exclusive Chassis Works or Exclusive Muscle Cars & Classics.

I like the names, but it could be potentially a tough start up name. The "Exclusive" part sounds pricey which may turn away some potential work, work that you need in the beginning. Unless of course you already have some clientel to get you going, in which case the "exclusive" word can help you maintain a higher class of cars that you work on which also means the upper end of the pay scale. Their is absolutely nothing wrong with going after select-wealthier clients, and when done right can lead to a very profitable and rewarding business. Think along the lines of Foose, and Trepanier, even BoydCoddingtn in his day. They all are or were known to be very expensive and very exclusive and all made very good money and stayed really busy.

Jeff